I've never really cared for tomatoes, which is unfortunate because I end up having to pick them out of the salads Jamie makes (she insists on putting them in). But what if I could find a tomato I actually liked? There are way more varieties out there than what you can buy in stores and they're fairly easy to grow. Possibly there's one I might like?
But maybe the more important question is: why don't I like them? I mean, besides the fact that they're mushy and taste too acidic or bitter or gross or something. Whatever it is, I just don't like them. I never really have. And what about you? Is there some vegetable you don't like, but wish you did? Maybe peas, or green beans, or brussels spouts, or broccoli? Why, and what is it you don't like about it? Maybe you could find a variety you like that you could grow in your own garden.
But if you couldn't, would you think it was fun to try to develop a better tasting (or whatever your criteria is) vegetable on your own? After all, gardeners who came before us didn't wait for seed companies to do it for them - they did it themselves. Why can't we?
(Incidentally, did you see the recent study about organic foods? Researchers looked at over 200 studies and found no clear health benefit. Pesticide residues were slightly lower, but they were low either way. The main benefits they found were mostly environmental. See articles on Yahoo and NPR.)